Key Takeaways Market positioning plays a critical role in defining their competitive strengths. lululemon's stronghold in women's activewear and rapid global expansion reflect its innovation-led model, while Ralph Lauren's diversified portfolio across apparel, accessories and home categories underscores its dominance as a lifestyle powerhouse. Together, they represent two divergent yet compelling approaches to capturing market share in the evolving consumer apparel space. The Case for LULU lululemon continu ...