How significant then is this new wave of store openings for LVMH and its China strategy. At a time when we're thinking about deflation in China, a pretty weak consumer housing market that is certainly not recovered. What is driving the shift back towards luxury spending if indeed we are seeing that.Right. So the scale of the new store openings is certainly significant because we're talking about four major LVMH brands, including Louis Vuitton, Dior, Tiffany and Loro Piana, and they're all opening multi-stor ...