Consumer Segmentation

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TransUnion Analysis Identifies Four Distinct Consumer Groups Based on Their Ability to Keep Up with Inflation
Globenewswire· 2025-09-11 20:00
Marketers need to better understand varying goals, behaviors and attitudes to effectively engage consumers with advertisingCHICAGO, Sept. 11, 2025 (GLOBE NEWSWIRE) -- Marketers are once again in uncharted territory, with inflation and economic uncertainty continuing to reshape how Americans view spending. At its TruAudience Marketing Summit this week in Chicago, TransUnion unveiled a new segmentation analysis revealing four distinct consumer groups — each with unique confidence levels, spending behaviors, a ...