I feel like it doesn't matter which industry I I cover a lot of different industries and what I hear whether it's cruises whether it's uh travel services whether it's gambling whether it's insurance is AI dominating so Nicholas when you are looking at vanex SMH it's been the benchmark ETF for semiconductor space now and you've got a new variant SMHX which has just passed the general industry accepted benchmark of longevity with assets under management of a a little more than hund00 million. So when you're l ...