[Credit: Weston Kloefkorn] NEW YORK, Jan. 29, 2026 (GLOBE NEWSWIRE) -- Heineken® today launches Fans Have More Friends, a new global sponsorship platform built on the belief that fandom is one of the quickest ways to spark a connection between strangers. Rooted in Heineken®’s long-standing belief in the importance of sociability, and inspired by the book of the same name (Fans Have More Friends) by Ben Valenta and David Sikorjak, the platform reflects how shared passions help people connect naturally. It’s ...