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Can RBLX's Discovery Engine Power the Next Engagement Wave?
ZACKS· 2025-09-23 23:36
Key Takeaways Roblox hit 111.8M daily users in Q2 2025, up 41% year over year, with 27.4B engagement hours.Discovery drove cross-experience play, with over half of the spend growth outside the top 10 titles.New tools like sponsored tiles and Creator Rewards aim to boost discoverability and reach.Roblox Corporation (RBLX) underscored the effectiveness of its discovery engine in the second quarter of 2025, framing it as a central driver of record engagement levels. The platform reached 111.8 million daily act ...