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Nexstar CEO Calls Local Media “The Least Sexy, Most Sticky Part Of The Media Ecosystem” As It Pursues Deal For Tegna
Deadline· 2025-09-05 04:39
Nexstar, the CW owner and giant broadcaster that’s angling to get even bigger, said it’s made a home in local media because that’s a lucrative place to be.   “Everybody’s focused on networks and streaming and top down and national media. The local media space, which has been ignored, is one we’ve chosen to build a dominant position in, and it’s that last mile connection with both the viewer and the advertiser that I say is the least sexy, most sticky part of the media ecosystem,” Sook told investors at the ...