In this articleBBWA Build-A-Bear Workshop in Herald Square, New York on Sept. 16, 2025. Laya Neelakandan | CNBCFor 26-year-old Cammie Craycroft's friends, the perfect birthday activity this summer was a group trip to Build-A-Bear Workshop.Craycroft said she and her friends grew up going to the retailer, which is known for its experiential shopping product where customers can choose their stuffed animal and then pick its outfits, accessories and more."Build-A-Bear means a lot to me. I had so many birthday pa ...