20 June 2025 | 12:28AM HKT Navigating China Internet 2025 618 festival overall highlights; 5 key observations; converging GMV growth amongst main platforms We estimate the China eCommerce industry concluded the 2025 618 shopping festival at around 10-11% gross GMV growth (before returns), on the back of 15% parcel volume growth over May 12 - Jun 15 (GSe based on MOT data, adjusted under SPB definition, a moderation vs. Apr/May at 19%/17%). We highlight 5 key observations on this year's 618 festival as below ...