This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief:  The Estée Lauder Companies has appointed WPP its first global media partner as the beauty and cosmetics giant shifts from a decentralized regional media structure to a global system backed by data and artificial intelligence, according to a press release. WPP Media is tasked with supporting ELC’s media effectiveness and ability to generate consumer ...