核心观点 - Netflix将于周四盘后公布第二季度财报 市场关注业绩能否推动股价上涨及当前是否为买入时机 [1] - 公司预计Q2营收1104亿美元(同比+154) EPS为703美元(同比+441) 运营利润率从272提升至333 [3][7] - 广告支持套餐贡献近半数新用户注册 广告收入去年增长且预计2025年翻倍 [9] - 流媒体行业存在6500亿美元收入增长机会 公司通过顶级内容(如NFL赛事、WrestleMania等)抢占市场份额 [10] - 管理层对公司长期增长潜力持乐观态度 部分观点认为2030年估值或达1万亿美元 [11] 财务表现 - Q1营收105亿美元(同比+13) EPS 661美元(同比+25) 连续两季度超预期增长 [2] - 过去四个季度平均盈利超预期69 显示持续超预期能力 [4] - 净利润率231显著高于行业平均的-159 [12] 估值与行业对比 - 当前前瞻市盈率4962倍 显著高于广播与电视行业平均3579倍 [6] - 高估值反映市场已提前消化业绩超预期 若不及预期可能引发抛售 [6] 业务战略 - 低价广告套餐策略成功 吸引近半数新用户并推动广告位销售 [7][9] - 通过独家体育赛事(如NFL圣诞大战、拳击赛等)提升用户粘性和收入 [10]

The Nasdaq-100 index was recently down by as much as 23% from its all-time high, placing it in bear market territory. Global trade tensions, which were sparked by a series of tariffs President Donald Trump enacted on imported goods from the United States' major trading partners, have rattled the markets. Investors often trim their exposure to stocks during uncertain situations and flock to the safety of assets like cash instead. But not every company is directly affected by the simmering trade war since tar ...