The United States Securities and Exchange Commission (US SEC) is investigating AppLovin over its data-collection practices, according to a Bloomberg report citing sources.They added that the SEC is probing allegations that the mobile advertising tech company violated platform partners’ service agreements in order to push more targeted ads to consumers.SEC probe on: What we know…The probe is reportedly being conducted by SEC enforcement officials assigned to cyber and emerging technologies, it said.“During t ...

ToplineAppLovin shares tumbled as the Securities and Exchange Commission launched a probe into alleged data-collection violations tied to targeted ads, according to Bloomberg, erasing about $8.65 billion in wealth held by the company’s top executives and key early investors.CHONGQING, CHINA - MAY 04: In this photo illustration, the logo of AppLovin Corporation is displayed on a smartphone screen, with a stock market chart in the background suggesting recent trading activity, on May 04, 2025. AppLovin is a U ...