The Coca-Cola Company (KO US) Buy: The balance of volume and price It surprised us how fast management was able to compel its bottlers to move toward a better balance of volume and price. It was an important objective of management coming into 2026 to help its bottlers see the wisdom of balancing volume and price for the benefit of a more sustainable economic model. It was particularly worrying to us in NA that after a couple of decades of per capita consumption decline in soft drinks, bottlers had taken to ...