Management is pivoting from a high-price, low-volume strategy to a 'rider-centric' portfolio, acknowledging that previous exits from iconic segments like the Sportster reduced brand accessibility. Performance attribution for Q1 was driven by a 14% retail increase in North America, fueled by targeted incentives to clear prior model year inventory and a successful 2026 model launch. The 'Back to the Bricks' strategy shifts focus toward an enterprise profitability model, where success is measured by the ...