Key Points Ferrari proves that scarcity can be a growth strategy. Its business runs on emotion, not efficiency. Ferrari is a luxury compounder in disguise. 10 stocks we like better than Ferrari › For most automakers, growth means selling more cars. For Ferrari (NYSE: RACE), it means selling fewer cars -- but at higher margins, with a deeper emotional connection, and to customers who never ask for a discount. With these strategies, it has quietly become one of the most profitable luxury businesse ...