Good morning. Just three years ago, most companies treated generative AI like an uncertain curiosity. Today, it’s hard to find a Fortune 500 company that isn’t rethinking core processes to leverage it—momentum that’s only accelerating as 2026 approaches.Leaders are no longer debating whether generative AI will matter; they are racing to determine how to operationalize it. That shift was the topic of my conversation with Wharton marketing professor Stefano Puntoni, co-director of the Wharton Human-AI Researc ...