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Can Innovation Unlock Sustained Category Growth for Estee Lauder?
ZACKS· 2026-01-28 23:16
Key Takeaways EL leaned on innovation in fiscal Q1, showing new launches can drive demand despite a mixed macro backdrop.EL's Fragrance Atelier cut development timelines, helping fragrance become the top category with 13% growth.EL expanded into skin longevity and clinical solutions, boosting sell-through via TikTok Shop and Amazon.The Estee Lauder Companies Inc. (EL) is leaning more heavily on innovation to drive category growth and reconnect with consumers across its beauty portfolio. In the first quarter ...