That report from Stephen out of mainland China. Fascinating learning about sort of the scale of the event. But we'll zero in on Alibaba and where A. I. is or isn't making the difference. What's your assessment about where they stand in that market, which he just outlined is pretty chaotic at the moment. But like air toys have been one of the hottest categories that in beauty. And so the shiny numbers, I would say, probably are a little higher than we would have expected. But that that's the trend that we're ...