This marks only the third time in its history that the company has split its stock.There's no denying that Netflix (NFLX 0.97%) is one of the most recognized companies in the world. The company dominates the streaming video industry it pioneered. At last count, Netflix has an audience of over half a billion people in 190 countries worldwide, and broadcasts in 50 languages.The company's impressive business performance has also resulted in a surging stock price. Netflix shares have climbed 44% over the past y ...

Key Takeaways Netflix plans to lift near-term engagement through a diverse mix of global and live content.Upcoming hits and new international titles aim to expand Netflix's global footprint and reach.Rising content costs remain a challenge as Netflix invests heavily across more than 50 countries.Netflix (NFLX) is gearing up for a strong holiday quarter, betting that its upcoming global content slate will drive deeper viewer engagement and sustain recent momentum. With third-quarter viewing hours rising fast ...