Key Takeaways NIKE is expanding DTC sales through stores, digital platforms and mobile apps to deepen loyalty.NIKE's digital push uses consumer data to improve recommendations, marketing and inventory management.NKE expects gross margin expansion to begin in fiscal 2027 as mitigation and turnaround efforts gain traction.NIKE, Inc.’s (NKE) direct-to-consumer (DTC) strategy is centered on strengthening its relationship with consumers by expanding sales through its own retail stores, digital platforms and mobi ...