亚马逊Prime Day销售预期 - 亚马逊Prime Day活动预计将推动美国电商销售额达到238亿美元创纪录水平 [2] - 活动从2天延长至4天(7月8-11日) 覆盖更多电商平台包括大型和小型零售商 [3][5] - 四天总销售额预计同比增长284%即增加96亿美元 相当于两个黑色星期五的线上销售额(去年黑五销售额108亿美元) [4] 销售策略与消费者行为 - 首次推出限时每日特惠策略以维持消费者四天持续关注 [5] - 消费者倾向等待Prime Day折扣购买高价商品如电子产品和智能手机 [11] - 高端商品销售占比预计比平日水平提升18% 显示消费者利用折扣升级消费 [12] 移动端与AI购物趋势 - 移动端销售额预计达125亿美元占比525% 冲动消费是主要驱动力 [6] - AI购物工具流量预计激增3200% 消费者利用AI快速获取优惠和产品信息 [8][9] - 社媒联盟营销(含网红带货)贡献199%销售额 同比增长166% 网红内容转化率是普通社媒的10倍 [10] 折扣力度与品类分布 - 整体折扣幅度与去年持平 维持在10%-24%区间 [7] - 服装类平均折扣最高达24% 电子产品22% 电视17% 家电16% 玩具15% 家具14% 电脑12% 体育用品10% [7]

Amazon is planning to expand its delivery network and reach small towns soon. The online shopping giant announced this week that it would expand rural deliveries to reach over 13,000 zip codes and speed up delivery times for millions of people to get their products faster. By the end of 2026, Amazon plans to have tripled their delivery network with the multi-billion dollar expansion. "This investment will also grow our rural delivery network's footprint to over 200 delivery stations, and we estimate it will ...