Starbucks is preparing to launch an updated version of its loyalty rewards program.By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions .Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.Beginning March 10, the coffee chain will offer a three-tiered rewards structure, w ...

Starbucks showing a lot of momentum in its US business in the most recent quarter and the company hosting its investor day right here in New York City. Joining me now is Starbucks global chief brand officer Trese Lieberman. Trese, great to see you.Thanks for being here. >> Great to see you, Kate. >> Uh, so talk to me about taking over marketing at this iconic brand.When you stepped into your new role here, what needed to be changed and why. >> One of the first things that we did was put together marketing, ...

Starbucks is expected to release a long-term forecast and share more details about how it plans to hit those financial targets at an investor presentation held in New York City on Thursday.When Starbucks suspended its outlook in October 2024, its long-term forecast projected global same-store sales would grow at least 5%, revenue would climb at least 10% and earnings per share would rise at least 15%. Shares of Starbucks have fallen roughly 5% over the last year, dragging its market value down to about $108 ...