This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Dive Brief: Starbucks’ investments in staffing and faster service, key aspects of its Back to Starbucks strategy, are helping power a turnaround, according to CEO Brian Niccol on a Q4 2025 earnings call Wednesday. More than 80% of Starbucks’ company-owned cafes have hit the goal of 4 minutes or less average service times since the company launched a new sequencing algorit ...