文章核心观点 - IZEA Worldwide公司收购了创新的体育和名人营销公司The Reiman Agency [1][2][3][4] - The Reiman Agency的创始人兼CEO Alden Reiman将担任IZEA的董事总经理,带来丰富的行业经验和专业知识 [2][3][4] - 此次收购是IZEA扩展业务能力,抓住创作者经济新机遇的重要一步 [3][4][5] 公司概况 - IZEA Worldwide是一家营销技术公司,提供软件和专业服务,使品牌能够与当今最顶尖的社交影响者和内容创作者进行协作和交易 [8] - IZEA于2006年推出了业内首个影响力营销平台,至今已促成近400万笔在线买卖交易 [8] - The Reiman Agency是一家知名的体育营销公司,为顶级运动员、球队和品牌提供全面的营销解决方案 [7] 交易背景 - IZEA看好将The Reiman Agency的优势与自身的先进技术和共享基础设施相结合,可以提高效率和促进增长 [5] - 此次交易的财务条款未披露 [5] - 奥尔森·弗罗姆·沃尔斯基律师事务所为IZEA提供法律顾问,桑德斯·罗伯茨律师事务所为The Reiman Agency提供法律顾问 [6]

ORLANDO, Fla., July 18, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the United States edition of its research report, "Influencer Aspirations" today. The 2024 report is based on U.S. consumer sentiment and seeks to understand who considers themselves influencers, who aspires to become an influencer, and what role influencer marketing plays in their daily lives. The survey found that 64% of social media ...

文章核心观点 - 近半数年轻消费者愿意放弃传统就业,全职成为影响者 [3] - 26%的社交媒体用户已经自认为是影响者,影响力营销已经成为一种文化现象,正在塑造未来的工作和商业 [3][6] 影响者洞察 - 44%以上的自认为影响者拥有超过1万名粉丝 [4] - 每天在社交媒体上花费超过5小时的消费者,被品牌支付发帖的可能性是普通用户的4.4倍 [4] - 影响者发布实时视频内容的可能性是普通用户的2.5倍 [4] - 59%的影响者同时拥有全职工作 [4] - 影响者自雇的可能性是普通用户的1.5倍,在大型企业工作的可能性是普通用户的2.5倍 [4] 营销者洞察 - 26%的18-29岁社交媒体用户自认为是社交媒体影响者 [5] - 53%的影响者曾经被品牌支付或提供产品以发帖 [5] - 64%的受访者表示愿意接受品牌的支付或产品以在社交媒体上发帖 [5] - 41%的社交媒体用户认识有人通过社交媒体获得收入 [5] - 18-29岁群体更有可能渴望成为社交媒体影响者 [5]

The survey found that 62% of people in the U.K. have purchased a product after seeing it being used by an influencer, and those who make purchases based on influencer recommendations are at least 6.5 times more likely to shop on Amazon than anywhere else online. Key Insights on Amazon Purchasing Behaviour 62% of all respondents have purchased products promoted by influencers. 56% of U.K. social media users have made influencer-inspired purchases on Amazon. 91% of those who have made influencer-inspired purc ...

The survey found that 62% of people in the U.K. have purchased a product after seeing it being used by an influencer, and those who make purchases based on influencer recommendations are at least 6.5 times more likely to shop on Amazon than anywhere else online. 73% of social media users are Amazon Prime members. 91% of those who make influencer-inspired purchases have made influencer-inspired purchases on Amazon. Over 45% of those ages 30-44 shop on Amazon at least once per week. 66% of 18-to-29-year-olds ...

ORLANDO, Fla., July 11, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the 2024 Canada edition of its research report, "Trust in Influencer Marketing," today. The report is based on consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement. Key Insights for Influencers and Consumers 40% of respondents ages 18-29 research products/services on TikTok ...

ORLANDO, Fla., July 11, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, released the 2024 Canada edition of its research report, "Trust in Influencer Marketing," today. The report is based on consumer sentiment and examines the effectiveness of influencer marketing in terms of consumer trust and engagement. The survey found that 62% of Canadian social media users trust a post from an influencer more than one from a ...

Streamlined Contracting: Simplified processes for contracting creators to produce UGC, making it easier for brands to scale their content efforts. Efficient Management: Enhanced capabilities for managing and tagging large volumes of UGC, ensuring that brands can handle the influx of content smoothly and efficiently. Advanced Content Collection Tools: New features for collecting and organizing UGC, providing brands with a seamless way to gather content from various sources. High-Volume Payment Processing: St ...

ORLANDO, Fla., July 10, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, is excited to announce the addition of new user-generated content (UGC) features to its flagship platform, IZEA Flex. As more brands turn to UGC to enhance their social feeds, websites, marketing efforts, and product listings, IZEA is making it easier than ever to contract, manage, and collect this valuable content. Streamlined Contracting: Sim ...

ORLANDO, Fla., July 08, 2024 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of technology, data, and services for the Creator Economy, announced today its Managed Services team secured contract bookings totaling $10.3 million in the second quarter of 2024, a 40% increase from $7.3 million in the second quarter of 2023. "Managed Services reported a robust 46% year-over-year growth in the first half of the fiscal year, achieving $19.6M in net bookings compared to $13.3M during t ...