(Reuters) -Roku on Thursday forecast that its revenue growth will slow further in the fourth quarter, overshadowing its first operating profit since 2021 and sending shares down over 5% after the bell. The company expects revenue growth of 12% for the current quarter, below the 14% reported in the third quarter and the 15% growth in the second quarter. The streaming platform, whose stock has risen over 34% so far this year, also sees a slowdown in growth at its platform segment — which includes ad sales ...

免费用户服务升级 - 公司宣布向全球免费用户推出新功能，包括“Pick & Play”、“Search & Play”和“Share & Play”，允许他们搜索并播放任意歌曲或通过社交媒体分享的歌曲 [1][2] - 此前免费用户只能在移动设备上有限次跳过着播放随机歌曲，新功能将提升其音乐选择的自由度 [3] - 尽管免费用户服务升级，但部分高级功能如无损音质、AI播放列表等仍仅为付费会员保留 [5] 用户基础与商业模式 - 公司绝大部分用户为免费用户，在最近一个季度的6.96亿月活跃用户中，有4.33亿为广告支持的免费用户，付费订阅用户为2.76亿 [7] - 公司广告业务增长缓慢，其广告收入占整体收入的比例仅为11%，远低于20%的目标 [4] - 通过提升免费用户的服务体验，旨在增加用户参与度，从而使其接触到更多广告，以推动广告收入增长 [4]