Brand Investment Strategy
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Is KMB's Brand Investment Strategy Enhancing Its Competitive Edge?
ZACKS· 2025-12-30 02:06
Key Takeaways KMB delivered its seventh straight quarter of volume and mix growth in 3Q25.Kimberly-Clark is using innovation across price tiers to support premium strength and value offerings.KMB reaffirmed long-term margin targets as productivity gains fund higher marketing investment.Kimberly-Clark Corporation's (KMB) brand investment strategy is evolving as a bedrock of its competitive positioning, supporting management’s ambition to build an industry-leading personal care portfolio. Amid persistent cost ...