And then there's how you interact with Siri on the screen of your phone. You know, however you open up the phone, we're going to go through some of the images that you included in the story, but could you just explain those two parts that we're detailing. And as we cycle through the images, we're showing them on the screen right now. Again, these are Bloomberg generated images based on our reporting, both discussions with sources and documentation that we viewed. But those two new features please. So to lau ...