Key Takeaways Altria's oral tobacco margin rose to 69.2% in Q3, lifted by Helix's steady execution.Helix launched the premium on! PLUS nicotine pouch in Florida, North Carolina and Texas.on! PLUS debuted with three flavors and strengths, positioned as a premium on! complement.Altria Group, Inc.’s ((MO) oral tobacco segment delivered a notable margin performance in the third quarter of 2025, powered by Helix’s steady execution. Helix recently launched on! PLUS, a next-generation nicotine pouch, in Florida, N ...