"We're excited to welcome Joe Vernachio back to the Columbia Sportswear family,†said Tim Boyle, CEO and Chair of the Board. "Joe is a terrific leader who can build on the great work, talent and momentum in place at SOREL.†Joe Vernachio Named President of SOREL Jun 17, 2026 6:00 PM Eastern Daylight Time Joe Vernachio Named President of SOREL Share PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment ...