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NIKE's Classic Franchises Fade: Can Fresh Launches Drive Recovery?
ZACKS· 2025-08-21 22:45
Key Takeaways NIKE's Air Force 1, Dunk, and AJ1 are fading, creating a $1B revenue headwind in FY25.New launches like the Vomero 18 and Aja Wilson's line show strong early sales momentum.NIKE leans on sport-specific teams, wholesale support, and premium DTC focus for recovery.NIKE Inc. (NKE) is at a turning point as some of its most iconic franchises, like the Air Force 1, Dunk and AJ1, are fading in consumer demand. The company has deliberately taken steps to rightsize these franchises, even as it created ...