Let's bring in Consumer Edge head of insights, Michael Gunther. Michael, it's great to have you. So, you guys pour through all the all the data and the information.What what are you seeing with regard to high-end shoppers. So, companies like Walmart, Dollar General, Dollar Tree, are seeing an outsized share of their new shoppers, we're talking in the latest uh fiscal quarter and then continuing into August coming from highincome shoppers. So, this is this is trade down.It's relative to their overall custome ...