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Bajaj Finserv rebrands insurance businesses as Bajaj General Insurance, Bajaj Life Insurance
The Economic Times· 2025-10-07 22:54
Earlier, they were known as Bajaj Allianz The rebranding follows the execution of the Share Purchase Agreement (SPA) signed by the Bajaj Group early this year to acquire "The rebranding unveils a new identity and campaign - '100% Bajaj. Made in India. Made for India. Made by India' - signifying the Bajaj Group's renewed commitment to shaping the future of insurance in India," the company said in a release. It further said the new logo reflects the enduring values the Bajaj Group stands for - trust, fairn ...