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Green Dot: 94% Plan Increased Embedded Finance Investment
Crowdfund Insider· 2025-10-25 23:45
According to a new study commissioned by Green Dot (NYSE: GDOT) and conducted by PYMNTS.com, 94% of enterprises plan to increase their investments in embedded finance, with three out of four planning to increase investments in the next 12 months. Companies are focused on enhancing banking (80%) and payments (72%) capabilities, as well as adding new payroll (61%) and investing (57%) in tools and features. The findings are featured in Embedded Finance as a Strategic Initiative.“The data is clear: Embedded fin ...