Key Takeaways NIKE's international segment faces headwinds from retail volatility and soft global demand. Tariffs and currency shifts are adding structural cost pressures to NKE's global operations. NKE is betting on 'Win Now' tactics, innovation and partner-led distribution to regain momentum.NIKE, Inc. (NKE) is a globally recognized American brand specialized in athletic footwear, apparel and sports equipment. With presence in more than 190 countries worldwide, NKE leverages its iconic branding, innovat ...