IRVINE, Calif., June 09, 2025 (GLOBE NEWSWIRE) -- MUSE Microscopy, Inc., a pioneer in digital pathology innovation, today announced the formation of MUSE Veterinary Digital Pathology, LLC, a wholly-owned subsidiary focused on transforming pathology through point-of-care service. This initiative aims to provide same-day results for tissue biopsies. This new service will provide the gold standard of patient care allowing veterinarians to deliver pet parents with diagnosis, prognosis, and treatment plans effic ...

数字营销与线下流量归因 - 公司Orange 142发布指南，解析如何通过新一代归因策略将数字广告转化为线下门店流量，帮助中端市场品牌连接数字广告曝光与实际到店行为[1] - 随着杂货店和零售等行业的线下流量回升，理解营销如何驱动到店行为变得至关重要，例如Albertsons近期到店量增长6%[2] - 公司强调在广告预算紧缩环境下，线下流量归因技术可帮助营销者建立数字互动与线下结果的直接关联[3] 技术挑战与解决方案 - 线下流量归因面临设备数据碎片化、隐私法规（如CCPA和GDPR）以及地理围栏技术在繁忙零售区域准确性等技术限制[3] - 公司提出通过用户同意、数据最小化、匿名化和跨设备透明度等最佳实践确保数据收集合规，例如分析聚合趋势而非追踪个体[4] - 新兴技术如AI模型、联网汽车、可穿戴设备和智能家居设备正在提升归因准确性，提供从智能语音指令到到店行为的全链路洞察[5] 实施策略与最佳实践 - 公司建议品牌采取本地化活动（如地理围栏或数字户外广告）、使用限时优惠创建清晰归因窗口，并选择互动广告形式（如语音激活提示或移动定位广告）[8] - 通过店内互动终端和蓝牙信标捕捉到店后行为（如产品查询、二维码扫描或会员注册），将到店转化为可衡量的转化事件[6] - 公司强调需平衡数据价值与用户体验，通过透明度和上下文避免消费者对数据共享的负面感知[8] 公司背景与行业定位 - Orange 142是Direct Digital Holdings旗下数字营销公司，专注于为中端市场品牌提供数据驱动的媒体策略，覆盖程序化广告、搜索、社交和CTV等平台[10] - 母公司Direct Digital Holdings整合买卖方广告解决方案，通过旗下Colossus SSP平台提供优质媒体资源访问，并在旅游、能源、医疗和金融等高增长行业具备专长[10] - 公司每月通过展示广告、CTV和新兴媒体渠道生成数十亿次曝光，强调通过人性化技术为不同规模客户提供定制化解决方案[11]

生成式搜索引擎优化指南发布 - Orange 142发布《生成式引擎优化(GEO)最佳实践指南》，旨在帮助营销人员在AI驱动的搜索时代保持竞争力[1][3] - 该指南由公司新兴渠道委员会制定，针对AI搜索平台(如Google SGE、Perplexity等)导致的零点击搜索占比可能达60%的行业变革[2][3] - 指南核心内容包括：GEO与传统SEO的区别、AI搜索引擎内容处理机制、提升AI生成结果可见性的实操方法等[9] 行业趋势分析 - 搜索引擎正从传统链接模式转向生成式AI体验，直接提供答案导致传统流量归因模型失效[2][4] - 生成式AI彻底改变消费者搜索、购物和发现方式，GEO成为未来品牌可见性的基础战略[3][4] 公司业务布局 - Orange 142作为Direct Digital Holdings(NASDAQ: DRCT)子公司，专注于中端市场品牌的数字营销解决方案[1][5] - 母公司提供买卖双方广告解决方案，旗下Colossus SSP供应端平台覆盖程序化、CTV、社交等全渠道广告资源[10][11] - 公司在旅游、能源、医疗等高增长领域具有专业优势，月均产生数十亿次展示量[11] 技术应用方向 - 强调通过内容结构化、权威建立和用户意图匹配等策略适应AI搜索环境[9] - 开发新兴工具追踪品牌在AI摘要中的提及和引用情况[9] - 采用数据驱动的媒体策略，结合高级定位和跨平台激活技术[11]

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q (Mark One) x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED MARCH 31, 2025 OR o TRANSITION REPORT PURSUANT SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM _________ TO _________ COMMISSION FILE NUMBER 001-41261 _________________________________________________________ DIRECT DIGITAL HOLDINGS, INC. ...

Direct Digital Holdings (DRCT) Q1 2025 Earnings Call May 06, 2025 05:00 PM ET Company Participants Jennifer Belodeau - SVPMark Walker - CEO, Co-Founder & ChairmanDiana Diaz - Chief Financial OfficerMichael Kupinski - Director of Research, Managing Director, Head of Technology ResearchDaniel Kurnos - Managing Director, Internet & Media Equity Research Operator Thank you for standing by. My name is Tina, and I will be your conference operator today. At this time, I would like to welcome everyone to the Direct ...

Direct Digital Holdings (DRCT) Q1 2025 Earnings Call May 06, 2025 05:00 PM ET Speaker0 Thank you for standing by. My name is Tina, and I will be your conference operator today. At this time, I would like to welcome everyone to the Direct Digital Holdings First Quarter twenty twenty five Earnings Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer session. Thank you. I would now like Speaker1 to turn the call over to Speak ...

Exhibit 99.1 Direct Digital Holdings Reports First Quarter 2025 Financial Results Enhanced Buy-Side Revenue Demonstrating Business Segment Growth as Orange 142 Scales 19% Reduction in Operating Expenses Compared with 1Q24 Driven by Strategic Cost Saving Initiatives Entered New Strategic Partnerships to Diversify and Expand Addressable Market Houston, May 6, 2025 -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platfo ...

Enhanced Buy-Side Revenue Demonstrating Business Segment Growth as Orange 142 Scales19% Reduction in Operating Expenses Compared with 1Q24 Driven by Strategic Cost Saving InitiativesEntered New Strategic Partnerships to Diversify and Expand Addressable MarketHOUSTON, May 6, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") ...

HOUSTON, April 29, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company will report financial results for the first quarter ended March 31, 2025 on Tuesday, May 6, 2025 after the U.S. stock market closes.Management will host a conference call and webcast on t ...

行业趋势与市场机会 - 联网电视(CTV)广告支出预计2025年将达到333.5亿美元[2] - 超半数美国家庭订阅4个以上流媒体平台 市场呈现高度分散化特征[3] - 行业正经历从传统线性电视向流媒体平台的结构性转型[1] 公司产品与服务 - Orange 142发布《CTV广告最佳实践指南》 提供从实施到效果衡量的全流程方法论[4] - 指南将复杂概念转化为可执行方案 适用于不同经验水平的广告主[4] - 母公司Direct Digital Holdings整合买卖方广告解决方案 覆盖程序化购买/搜索/社交/CTV/网红营销等渠道[7] 技术应用与数据能力 - 通过数据驱动的媒体策略实现精准受众触达[5] - 先进定向技术每月产生数十亿次展示 覆盖展示广告/CTV/应用内广告等场景[10] - 在旅游/能源/医疗/金融等高增长领域具备专项经验[9] 市场定位与竞争优势 - Orange 142为Direct Digital Holdings旗下第九家上市的黑人控股企业[5] - 通过Colossus SSP供应方平台提供优质数字媒体资源接入[7] - 强调"人性化科技"理念 为不同规模客户提供定制化服务[10]