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Numbers Don't Lie: Ferrari Is Still a Unicorn and Still a Big Buy Despite Luce Backlash
The Motley Fool· 2026-07-05 03:47
It was always going to be a groundbreaking moment when Ferrari (RACE +2.85%) unveiled the Luce, its first-ever full electric vehicle. Ferrari pushed the boundaries a bit too far for some people, and the internet was ablaze after the May launch with memes and backlash revolving around the Luce's minimalist and un-Ferrari-like design, designed by industry outsider and ex-Apple designer Jony Ive's firm. The backlash was intense, and then Ferrari's chief marketing and commercial officer, Enrico Galliera, left r ...