Key Takeaways MO's on! shipments rose 26.5% to 52.1M cans, gaining 8.7% share of the U.S. oral tobacco market.on! marketing reached 170K consumers in H1 2025, boosting brand awareness by 7 percentage points.Oral tobacco OCI rose 10.9% with margins up to 68.7%, reflecting on!'s earnings contribution.Altria Group, Inc. ((MO) is sharpening focus on the booming nicotine pouch category and its on! brand is leading the charge. In the second quarter of 2025, shipments rose 26.5% year over year to 52.1 million cans ...