Key Takeaways PM's smoke-free business made up 41% of net revenues and more than 42% of gross profit in Q2 2025.IQOS saw 11.4% global sales growth, with notable market share gains in Japan and Europe.ZYN posted 26% U.S. growth in Q2 and 43% global shipment growth, led by strong U.S. demand.Philip Morris International’s (PM) smoke-free business is gaining scale, and the performance of its flagship products, IQOS and ZYN, is central to this trajectory. In the second quarter of 2025, the company’s smoke-free b ...