PARIS--(BUSINESS WIRE)--Regulatory News: This transaction, which does not include any assets related to the G.H. Mumm Champagne brand or other international Mumm sparkling wines activities, will enable Pernod Ricard to continue focusing its resources on its portfolio of premium international spirits and champagne brands, in line with its premiumisation strategy. It reflects Pernod Ricard's continuous assessment of its strategic opportunities and active portfolio management, in line with its longstanding pol ...

Trinchero is a family-owned wine and spirits company, deeply rooted in the Napa Valley for over 75 years. By adding Mumm Napa to its portfolio, Trinchero will accelerate growth in a high-potential category while expanding its premium portfolio and strengthen its position as one of the top U.S. wine suppliers. With this agreement, Trinchero will assume ownership of the Mumm Napa destination winery and its sparkling wine production facilities located in Rutherford, Napa Valley. This transaction, which does no ...

产品发布与定位 - 保乐力加旗下芝华士兄弟公司推出无色烈酒产品Chivas Regal Crystalgold 旨在切入传统上由龙舌兰等清澈烈酒主导的消费场合[1] - 新产品建议零售价为51英镑（约合68美元） 将于下个月上市 并通过包括亚马逊在内的多家零售商销售[1] - 公司将此产品描述为芝华士品牌的一项创新和技术突破 声称其保留了芝华士标志性的浓郁风味 同时具备清澈烈酒的轻盈感和多功能性[2] 产品策略与市场机遇 - 新产品清澈的特性使其适用于更长饮、更清新的调饮 为品牌打开了日益受欢迎的傍晚早期消费场合的机遇 这类场合传统上是清澈烈酒的领域[3] - 芝华士全球营销总监将此次发布称为迈向新领域的激动人心的一步 是对消费者习惯变化的响应 并体现了推动品牌前进的大胆思维[3][4] - 此次创新展示了传统品牌如何在行业中持续进行产品创新[4] 品牌业绩与公司背景 - 在截至6月30日的上一完整财年 保乐力加旗下芝华士品牌的有机销量增长了2% 达到480万箱（九升装）[4] - 芝华士是保乐力加第四大战略国际品牌 该品牌组合的年销量榜首是绝对伏特加[4]