Key Takeaways NIKE Inc.'s (NKE) direct-to-consumer (DTC) strategy remains a key pillar of its long-term growth plans, but recent results suggest that a stronger wholesale business is becoming increasingly important in offsetting channel-specific weakness. During third-quarter fiscal 2026, NIKE Direct revenues declined 7%, with digital sales down 9%, reflecting the company's ongoing efforts to reduce promotional activity, clean up inventory and improve the quality of sales. At the same time, wholesale revenu ...