Key Takeaways META's 2Q25 ad revenues rose 21.5% y/y to $46.56 billion, accounting for 98% of the total revenues.AI tools, content improvements and new safety features across apps are driving user engagement.Instagram's repost, map and Reels features, plus WhatsApp anti-scam tools, enhance user connections.Meta Platforms’ (META) focus on enhancing safety for WhatsApp users and new ways to connect Instagram users is expected to help drive advertising revenues. The company’s focus on integrating AI into its p ...