核心观点 - 苹果和好市多作为两家世界级消费公司，过去十年投资回报高度相似，且均大幅跑赢标普500指数 [1][7] - 两家公司仍具备持续增长潜力，但增速较早期放缓，分析师预计苹果长期盈利年均增长10.6%，好市多为9% [5][6] - 当前苹果更具投资吸引力，因其市盈率33倍低于好市多的54倍，且盈利增长预期更高 [12][13] 公司业务与增长动力 - 苹果核心业务为智能手机及个人电子产品，全球iOS活跃用户超23.5亿，服务收入上半年达530亿美元同比增长12.7% [4][5] - 好市多采用会员制仓储零售模式，最新季度付费会员数7960万同比增长6.8%，会员费贡献主要利润 [4][6] 财务表现与股东回报 - 两家公司均连续多年支付并提高股息，苹果连续12年、好市多连续20年，股息收益率0.4%-0.5%，好市多偶尔发放特别股息 [9] - 苹果通过大规模股票回购支撑每股盈利增长，当前市盈率33倍低于好市多的54倍 [13][12] 竞争与风险因素 - 苹果在AI功能整合上遇到挑战需重新规划，但用户忠诚度和iOS生态粘性构成护城河 [11] - 好市多过去十年估值扩张推动股价上涨，当前高市盈率与9%盈利增速预期不匹配 [12]

The announcement of the 90-day tariff pause with China turned into a boon for tech stocks, as the indexes spiked higher. One of the more notable cheerleaders is Dan Ives, senior equity research analyst at Wedbush Securities. Ives went so far as to call this a "dream scenario" for Apple (AAPL -0.07%).But is that truly the case? Nobody questions the market leadership of the iPhone and the iOS ecosystem, and a trade deal with China should bring more certainty to its supply chain.Still, Apple recently lost its ...