Interbrand How Brand Impacts Share Price 67% of companies in the S&P 500 may be inaccurately valued due to the misunderstanding of one key business asset. 02 Understanding the Disconnect Complementing a quarter of a century of proprietary brand valuation data with new research, Interbrand demonstrates that 67% of companies in the S&P 500 may be inaccurately valued. This new finding began with a simple observation: business brand growth and earnings potential aren't always reflected in a company's public sha ...