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Meta to Use GenAI to Automate Ad Creation and Targeting
PYMNTS.com· 2025-06-03 04:54
Meta Platforms plans to create and target advertisements using artificial intelligence by the end of 2026.The move is a key element of CEO Mark Zuckerberg’s vision for the future evolution of Meta, where advertising remains the core revenue driver, The Wall Street Journal reported Monday (June 2).The development could potentially benefit small- to medium-sized businesses (SMBs), which represent a large portion of Meta’s advertisers and often lack the resources for extensive ad creation efforts, the report s ...