Stone also claimed that these teams have “doubled their fraud and scam reduction goal and over the last 15 months, user reports of scam ads have declined by well over 50%.”Meta communications chief Andy Stone, however, pushed back on the investigation, posting on Threads, “Once again, Reuters is misconstruing and misrepresenting the facts.” He argued that CEO Mark Zuckerberg’s “integrity strategy pivot”—which included instructing the China ads-enforcement team to reportedly “pause” its work—was to improve t ...

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Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024 — more than triple the number from the previous year — in its latest crackdown on ad fraud.By leveraging large language models (LLMs) and using signals such as business impersonation and illegitimate payment details, the search giant said it could suspend a “vast majority” of ad accounts before they ever served an ad. Last year, Google launched over 50 LLM enhancements to enhance its safety enforcement mechanisms ...