CEO Calvin McDonald acknowledged that tariffs have added uncertainty to the business but argued that the brand is “better positioned than most” to weather the current environment. To offset cost pressures, the company plans to implement “strategic price increases, looking item by item across our assortment.”What Does the Company Expect from Q2 Earnings & Full Fiscal Year?The Canadian company expects second-quarter revenue to land between $2.54 billion and $2.56 billion, essentially in line with Wall Street’ ...

In its first fiscal quarter since President Donald Trump's tariffs were announced, cosmetics company E.l.f. Beauty reported a 30% decline in net income, causing its shares to fall nearly 11% the day after its earnings report. E.l.f. is sourcing 75% of its products from China. E.l.f. Cosmetics was the No. 1 color cosmetics brand in the U.S. by units sold — and No. 2 by dollar share — in 2024, according to the company. It's also the most purchased brand by Gen Z, Gen Alpha and millennial consumers, the compan ...

核心观点 - Lululemon起诉Costco销售仿冒其热门产品的低价商品 涉及Scuba运动衫、Define夹克和ABC裤子等产品 [1][2] - 诉讼指控Costco侵犯商业外观、违反兰哈姆法不公平竞争条款、专利侵权及违反加州不正当商业行为法 [2] - 案件焦点在于需证明仿制品导致消费者混淆并损害原品牌商利益 但法律上举证难度较高 [3][4][6] 仿冒文化现状 - TikTok推动"仿冒文化"盛行 dupe标签视频观看量超60亿次 年轻消费者公开购买并分享仿制品 [6] - 典型案例：e.l.f化妆品2022年推出模仿Benefit Cosmetics的睫毛膏 包装相似但法院判定不构成侵权 [7] - 当前多起商标诉讼进行中 包括Mondelez起诉Aldi、Williams-Sonoma起诉Dupe网站等 [8] 法律挑战 - 商标律师指出 仅证明产品被复制不足胜诉 需证实仿制品存在欺骗消费者的主观意图 [4][8] - Benefit Cosmetics案例显示 即使仿品营收达2.78亿美元(2015年起) 仍因无法证明消费者混淆而败诉 [7] - 行业面临仿冒品诉讼成功率低的困境 因消费者通常明知购买的是低价替代品 [4][6]