bridging the gap between marketing and finance since 1996 april | 2026 B2B brands creating lasting economic value World's Most Valuable B2B Brands 2026 In partnership with Contents Brand Finance Journal 2026 B2B 300 COMPANY INTRODUCTIONS 7 FOREWORDS 9 David Haigh, Chairman, Brand Finance Bob Liodice, Chief Executive Officer, ANA Fredrik Boreström, Chair and World President, IAA FINANCIAL IMPACT: HOW STRONG BRANDS DRIVE VALUE IN B2B 12 by Lorenzo Coruzzi, Valuation Director, Brand Finance B2B BRAND VALUE AND ...