Ford has its work cut out for it as it tries to challenge the ultra-competitive electric vehicle market.There's a lot of transition in the auto industry right now, but no other legacy car manufacturer may be undergoing bigger shifts than Ford (F -0.04%). The company recently announced that it will use a new production process to build and launch an entirely new electric vehicle (EV) lineup, beginning with a pickup truck that costs around $30,000.It's an ambitious plan, and Ford hasn't laid out all the detai ...

Key Takeaways Ford will launch a midsize $30K electric pickup in 2027, using its new Universal EV Platform.The shift to U.S.-made LFP batteries aims to cut costs and boost vehicle interior space.Ford faced $12B in EV losses in 1H25, but hybrid sales are growing.Ford (F) is rewriting its electric playbook. After a few tough years in the EV market, the automaker is steering away from high-priced models and aiming for affordability. The new plan revolves around a fresh platform designed for a lineup of lower-c ...

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