Coca-Cola has lost a key court case. The company no longer has access to the number-two selling soda brand in some markets. Some fans will be disappointed at the brand that takes the key spot. While Coke and Pepsi have battled for cola supremacy, other parts of the soda wars have been less of a two-brand race. Sprite, for example, has always been the clear leader in the lemon-lime soda space. PepsiCo has tried various brands, but they're a distant number two, much as R.C. Cola is technically third ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. NEW YORK — While the volume of work going through marketers’ in-house agencies has ebbed and flowed over the years, modern production demands — particularly the high volume mandated by social media apps like TikTok — are leading some organizations to think beyond an all-or-nothing approach to third-party marketing services partnerships. PepsiCo in June expanded ...