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招聘季观察:学历要求在升级也在降级,应届生需求减半
吴晓波频道· 2025-09-23 08:29
当前招聘市场整体环境 - 招聘市场呈现"金九银十"不旺的景象,招聘数量持平的企业占比为45.6%,较上一季度上升4.4个百分点,而招聘数量增加的企业占比仅为30.2%,下降6.1个百分点[6] - 不包含在校生的16—24岁劳动力失业率在8月录得18.9%,创下自2023年12月公布该数据以来的新高,分别高于7月和2024年同期1.1个和0.1个百分点[9] - 应届生需求出现急剧下滑,尤其在互联网科技板块,实际感受的下滑幅度可能高达50%[10] 岗位需求结构性变化:"两头涨、中间空" - 高端岗位需求旺盛,AI相关职位增长迅速,2025年上半年大模型开发职位招聘增长153%,大模型应用增长56%,算法工程师增长44%[13] - 阿里巴巴秋招7000多个offer中,AI相关岗位占比超过六成[13] - 销售类岗位需求强劲,销售经理/主管在需求职位TOP30中占比2.4%,销售类职位在前五名中占三个席位,合计占比超7.2%[19] - 制造业景气度回升,8月电子行业LIMP指数为55.5,重返扩张区间,新能源行业LIMP指数为51.6,已连续两个月扩张[22] - 中端岗位需求相对有限,呈现"两头涨、中间空"的现象[12][19] 企业用人逻辑与标准的变化 - 企业招聘容错率变低,希望新人能快速上手,不再提供轮岗机会去发现适合的岗位[28] - 企业期望在两三个月的试用期内,新入职人员能够进入状态并取得成果,否则可能采取止损动作[28] - 对岗位匹配度的要求提高,更看重相关性而非仅仅是漂亮的履历背景[26] - 出海企业偏好既熟悉国内公司运作,又了解国际规则的人才[26] 学历要求的矛盾现象 - 部分企业抬高学历门槛,个别岗位优先考虑硕士学历[24] - 同时出现学历降级现象,制造业工厂在招聘大量工人时,倾向于筛选掉本科及大专学历者,以追求更高的稳岗率[25] - 数据表明,2025年上半年本科学历需求从63.7%微降至63.5%,硕士学历需求从20.3%降至17.4%,而大专学历需求从8.5%上升至11.0%[25] 不同行业与企业规模的招聘策略差异 - 高端AI人才招聘舍得投入资金,尤其青睐顶尖学校发过知名Paper的AI类相关博士[13] - 出海人才需求增长,约70%的客户有出海需求,主要集中在深圳和香港公司[15] - 高性价比餐饮快速扩张,蜜雪冰城上半年实现收入148.7亿元,同比增长39.3%,需要大量店长岗位,但认为本科生待不住,专科即可[31] - 不同规模企业策略不同,百亿头部企业以高基础薪资吸引最优秀毕业生,硕士年薪可达20万;而50亿—100亿的腰部企业则偏好本科学历且家境不好的"好苗子"[35]
Solving Brand Trade-Offs With Paradoxical Promises
Branding Strategy Insider· 2025-09-23 07:09
Cracker Barrel has relented and returned to its original brand proposition. At the same time, we learn that Jaguar, the iconic British sports car, is completely redefining itself including a vehicle overhaul redesign.Is the choice of a single-dimensional solution the answer?Are marketers still tethered to the “tyranny of the OR” as Jim Collins and Jerry Poras pointed out in Built to Last (1994)?Have marketers and corporate executives not learned anything over the past 31 years?Collins and Poras wrote about ...
Starbucks workers take legal action after company refuses to reimburse them for items purchased after dress code changes
Yahoo Finance· 2025-09-23 05:18
This story was originally published on HR Dive. To receive daily news and insights, subscribe to our free daily HR Dive newsletter. Workers in Illinois, California and Colorado filed legal claims against Starbucks on Sept. 17, alleging the company violated state law when it refused to reimburse them for clothing purchased following a dress code change. Starbucks issued a new dress code in April, announcing the changes would take effect May 12. Per the new policy, workers would be required to wear solid bla ...
Magnum ice cream company to use NotCo AI for new products
Reuters· 2025-09-23 00:15
公司动态 - 联合利华旗下Magnum冰淇淋业务计划于11月公开上市 [1] - Magnum冰淇淋业务将利用智利初创公司NotCo的人工智能技术来重新配制产品和创造新产品 [1]
A City Built on Corn Flakes Pins Hopes on New Kellogg Owner
WSJ· 2025-09-22 22:00
Declining cereal sales and job cuts have worn on Kellogg's hometown, but locals say its sale to Ferrero can jolt the business. ...
Mars outlines EU capex plans
Yahoo Finance· 2025-09-22 21:27
Mars is spending €1bn ($1.18bn) on production and R&D across 2025 and 2026, including on projects in France, Poland and Spain. The privately owned US group, which is waiting for the EU to give its verdict on the company’s takeover of Kellanova, said it wanted to build “a stronger, more resilient business in Europe”. In a statement, Mars said it had spent €1.5bn on its EU operations during 2020 to 2024 and has earmarked more investment this year and next. It pointed to a project started in 2023 to up i ...
BRBR SECURITIES NEWS: Why did BellRing Brands Stock Drop 18%? Investors with Losses Reminded to Contact BFA Law
Globenewswire· 2025-09-22 19:07
调查背景 - 律师事务所Bleichmar Fonti & Auld LLP宣布对BellRing Brands Inc (NYSE: BRBR) 涉嫌违反联邦证券法的情况展开调查 [1] 调查核心指控 - 调查涉及公司在相关期间内,其销售增长可能由主要零售商的临时贸易库存囤积驱动,而非可持续的终端消费者需求 [2] - 公司曾宣称其Premier Protein品牌达到家庭渗透率历史新高且需求强劲,增长在所有渠道表现强劲,由分销扩张、加速周转和增量促销活动推动 [2] 股价下跌事件一 - 2025年5月5日盘后,公司披露自2023年第二季度起,数家主要零售商降低了手头库存周数,这将对其2025年第三季度增长构成阻力 [3] - 公司宣布扩大促销活动以提振销售并抵消零售商贸易库存水平的减少 [3] - 此消息导致BellRing股价从2025年5月5日的每股77.34美元下跌13.96美元,至2025年5月6日的每股63.38美元,跌幅超过18% [3] 股价下跌事件二 - 2025年8月4日盘后,公司宣布Premier Protein即饮奶昔的季度消费量令人失望,此前预期消费量将远超出货量,但实际结果与出货量更为接近 [4] - 此消息导致BellRing Brands股价从2025年8月4日的每股53.64美元下跌17.46美元,至2025年8月5日的每股36.18美元,跌幅近33% [4]
Wall Street Breakfast Podcast: Berkshire Bids Farewell To BYD
Seeking Alpha· 2025-09-22 18:58
Getty Images Listen below or on the go on Apple Podcasts and Spotify Berkshire Hathaway (BRK.B) exits China's BYD after 17 years. (00:23) Nissan's (OTCPK:NSANY) latest ProPilot driving assist to rival Tesla's FSD (TSLA). (01:29) Hamburger Helper sales are said to jump as shoppers seek value. (02:39) This is an abridged transcript. Berkshire Hathaway (NYSE:BRK.B) has ended a 17-year investment. It has fully exited Chinese electric vehicle maker BYD (OTCPK:BYDDF). This investment was recommended by War ...
The rise of connected food packaging
Yahoo Finance· 2025-09-22 17:29
Connected packaging is revolutionising the food industry by turning traditional packaging into interactive, data-rich touchpoints that engage consumers and streamline operations. With 89% of companies adopting connected technologies, smart packaging—particularly QR codes—is becoming a cornerstone of modern food retail and manufacturing. QR codes: enhancing supply chain transparency QR codes are increasingly used to improve traceability in the food supply chain. For instance, Knorr implemented unique Q ...
Apollo Global drops out of bidding for Coca-Cola’s Costa Coffee - report (APO:NYSE)
Seeking Alpha· 2025-09-22 17:26
收购动态 - 阿波罗全球管理公司对收购英国最大咖啡连锁店表示兴趣但最终决定不参与竞标 [1] - 竞标截止日期为上周 [1]